The Leak
Likes don't pay your bills. Booked jobs do.
Most local businesses "do Facebook ads" by hitting the Boost button, chasing likes and reach — numbers that feel good and buy nothing. Meanwhile the real machinery of Meta advertising — proper audiences, offers, creative testing, retargeting, and conversion tracking — sits untouched. That's the leak: money spent on applause instead of customers.
We run Facebook and Instagram the way it's meant to be run: built around buying intent and tracked to booked revenue. Two things have to be true first, though. You have to know what a customer is worth — run the free Customer Lifetime Value Calculator so you know how much you can afford to win one. And the click has to land on a website built to convert — sending paid traffic to a weak page is paying to fill a leaky bucket. If people are already searching for what you do, Google ads may be the better first dollar; we'll tell you straight.
The Difference
How our Facebook ads management is different
Boost button / typical agency
- Optimizes for likes and reach
- One broad audience, wasted spend
- No retargeting, no creative testing
- No revenue tracking
- You never really know the ROI
GrowthLeaks
- Optimized for leads and booked revenue
- Audiences built around how your customers buy
- Retargeting + creative testing that compounds
- Cost per lead + ROAS visible on your dashboard
- You always know if it's paying
Work With Us
What Facebook ads cost — the honest answer.
Every business is different. A roofer with a $12,000 average job and a boutique with a $60 sale should not run the same plan — so we don't sell one. Your quote is custom, built from your margins, your market, and what a customer is worth to you.
Custom Quote — Measured-to-the-Dollar Meta Plan
Tell us about your business and we'll size the budget, the audiences, the creative, and the management to your numbers — then show you the math. If Facebook isn't your best first move, we'll tell you that too, for free.
- Plan sized to your margins and customer value
- Facebook, Instagram, or both — with retargeting
- Spend, cost per lead, and return on your dashboard
- No long lock-in — the numbers keep the account, not a contract
Not ready to buy? Start with the free report — it shows whether Facebook ads are even your leak.
FAQ
Facebook ads — questions
It's a custom quote — every business is different. Your margins, your market, and what a customer is worth decide a sane budget — you can estimate yours with our free Facebook ad budget calculator — so we build the plan around your numbers instead of selling a flat package. And sometimes fixing your website or running Google ads first makes more sense — we'll tell you honestly.
No. The Boost button is the shallow end — limited targeting, optimized for likes, not customers. Real Meta advertising runs through Ads Manager: proper audiences, offers, creative testing, retargeting, and conversion tracking that ties spend to booked revenue.
Depends on how your customers buy. Google captures people already searching — high intent. Facebook and Instagram create demand and retarget — great for visual, impulse, and staying in front of people who aren't searching yet. Many businesses run both.
You see spend, cost per lead, and return on your dashboard, next to the leads the ads brought in — not likes and reach. Measured to the dollar.
Yes — we're based in Billings and run Meta ads for local service businesses here, across Montana, and beyond. See our full ads management for Google and Meta together.